ANTI-DIVERSION

THE DANGERS OF DIVERTED HAIR PRODUCTS

Diversion is when products are sold in "unauthorized" places. For example, all genuine Pureology products are sold exclusively in salons or spas. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon or spa are considered to be "diverted."   

WHY DIVERSION IS BAD

Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.

Pureology states on all its collateral and print material, "Genuine Products Guaranteed Only in Salons." This means if you buy our products in a supermarket, drugstore, or any other outlet other than a salon or spa, we cannot guarantee that it is an authentic Pureology product that will perform as tested.   

ARE YOU IN DANGER?

You could be. Contaminated or counterfeit products could cause irritation or even infection.   

WHO IS DIVERTING PRODUCTS?

Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.   

WHAT CAN YOU DO TO HELP?

Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see Pureology products for sale outside of a salon, please send us an e-mail to Nodivert@us.loreal.com with the city, state and name of the location where you saw the products. You can also call 800-503-3997 to report diverters. We will conduct a full investigation.   

WHAT PUREOLOGY IS DOING

In order to protect Pureology salons and to ensure that consumers only receive the highest quality Pureology products appropriate for their specific hair needs, Pureology continues its commitment to aggressively combat diversion:

  • Exclusive product coding is used to track the movement of Pureology products. This is the method for tracing products to industry diverters.
  • Pureology representatives undertake regular sample sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
  • Ongoing intelligence procedure uncover diversion schemes, including those involving stores and misuse of the internet.